Designing for the Digital Age : How to Create Human-Centered Products and Services (0470229101)

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Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises.
Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Product details

• Format Paperback | 768 pages
• Dimensions 194 x 238 x 35mm | 1,532g
• Publication date 13 Mar 2009
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• Edition Statement 1. Aufl.
• Illustrations note Illustrations
• ISBN10 0470229101
• ISBN13 9780470229101
• Bestsellers rank 92,170

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